What cases do you want to be doing more of?

This is a blog post about getting more patients to your practice so you can treat them with the high quality dentistry you know you can provide. Would you like more of the right patients to your practice? Indeed would you like some one else to find those patients for you so you can continue to be the very best dentist?

At the end of this post I will make a commitment to spend money helping you find those patients.

In a moment I will tell you about the money I will spend on your practice, but before I do that you need to know that I've just had one of those profound light bulb moments. This light bulb moment started yesterday when I jointly facilitated (with Azimuth Dental dental business coach) a business/marketing development day for 12 dentists.

The dentists brought to the meeting their biggest dental business problems facing them today. As a facilitator I spent the day entirely in the mind of the delegates whilst we worked through these problems. I had NO agenda, NO presentation and NOTHING prepared other than a very carefully thought through structure for the day. You know that all successful businesses have a structure, indeed all successful humans have a structure - when you prep a tooth for a PFM you work to a structure because structure gets results... the result of our structured day?... 12 VERY happy dentists with REAL results that THEY generated.

Whilst online this afternoon I came across this blog post on Twitter (very much worth a read) about creating a remarkable business that truly reflects what the customer wants, and the light bulb glowed brightly.

I've been stupid.

I've been dumb.

I've spent thousands marketing to get new dentists to send their cases to the lab and I haven't once stoppped to REALLY get inside their heads and ask "what do you want?"

I've told you that we do implants, I've told you that we do cosmetic cases, I've even told you we do anti-snoring devices and that I will send patients to your practice.

So here's what's new, I'm not going to tell you what we do, I'm going to ask what you want...

so here's that question...

what type of restorative cases would you ideally like to be doing more of?

some suggestions might be...

• regular dentures
• flexible dentures
• implant supported dentures
• veneers
• crowns
• single implants
• large implant cases
• inlays
• gum shields
• occlusal splints
• anti-snoring appliances
• full mouth reconstructions
• other

And here's my financial commitment to you now...

If you reply to me with what you want to be doing more of, I will allocate a major share of my marketing budget for 2010 to attracting those patients and putting them in touch with YOU

I will take a consensus of opinion from all responses I get to decide on which treatments I will promote. I'll attract these patients by using a structured approach, which gets results, using a variety of techniques including Twitter, Facebook, websites and more. I'll then put these patients in touch with the dentist closest to them.

So to start getting these patients sent to you, you need to tell me what you want to be doing more of (the only caveat is that it is lab related... for obvious reasons!), to do this you can:

1. Twitter DM me: @markoborn
2. Facebook message me: Facebook.com/dentistmarketing
3. email me: mark@sbodentallaboratory.co.uk
4. call me: 01707 663293
5. comment on this blog post

At the end of April 2010 I will collate all responses and put together a structured marketing package that will start to put relevent patients in contact with you, thereby building your practice with cases that you want to do, building our lab with happy dentists and ultimately providing patients with the service they desire and quality dentistry they can be proud of... truly a win, win, win situation.

So reply now while its fresh, what cases do YOU want to be doing more of?